Each year, Resolution Copper Mining (RCM) publishes a Sustainable Development Report to update the world on what they’ve done over the previous year. The report informs neighbors, stakeholders, media, industry and the legislature on how RCM is doing in meeting its responsibilities to the community, the economy and the environment. While the report is loaded with pertinent information, its organization and presentation has made it challenging to read, navigate and appreciate. So this year, Park&Co decided to raise the bar and make this compulsory publication more of a celebration of RCM’s sustainability practices.

Here’s how our web designer, Joe di Stefano, described the creative approach:

“Environmental sustainability is just one facet of Resolution Copper’s sustainable approach. They focus on five main aspects of sustainability: environment, community, safety, workforce, and socio-economic. The look and feel of the entire site all grew out of the design of the “sustainability wheel,” a visual device we used on the homepage to illustrate RCM’s holistic approach to sustainability.

To enhance the report and create a more engaging experience, we incorporated a wide variety of media. Throughout the site, you’ll find photos, maps, animated graphics, slideshows and video. The videos in particular show how sustainability at RCM is about more than adhering to standards or the ever-changing rubric of ‘being green,’ it’s about bettering people’s lives and contributing to the community you belong to.”

Tactically, RCM was looking to:

1. Enhance the overall look of the report online. Within the resolutioncopper.com website, the real estate available for a unique page design, content and graphics was very restrictive. We lobbied to have the entire 2010 Sustainable Development (SD) Report reside on a separate site, allowing for a wider range of color and content options.
2. Tell their sustainable stories in a more engaging way. Many of RCM’s accomplishments over the year directly impacted the environment and area residents. Words on a webpage didn’t do these stories justice, so we crafted videos, slide shows and animated charts to bring them to life.
3. Make it easy for viewers to find information. Previous SD Reports on resolutioncopper.com had countless layers with multiple portals to access similar information. Navigating the site or simply locating a specific topic of interest was challenging. By utilizing a separate site for the 2010 SD Report, we were able to build a design that provided easier navigation, faster information gathering and on-page prompts for activating videos and slideshows.

Explore RCM’s 2010 Sustainable Development Report, and see if it doesn’t do as much for your interest level as it does for the community, the economy and the environment.