For fifteen years we have been situated on a busy corner in city not particularly known for ad agencies. We are okay with all of this, but it has always led to the statement “I’ve seen that building a thousand times, but never knew what it was”. We decided to start telling people in our own unique way.
In the last few months we have made a real effort to put ourselves out there as an agency that is interested in being different and innovative, by buying the neighborhood a free cup of coffee, giving the community free workshops, designing a new website, and now writing our names on the wall…kind of.
We took words like “Philosopher”, “Nerd”, and “Activist” and pasted them on the windows that we look out of everyday while we create ads, videos, websites, and movements. By using words that allude to creativity, and insight, we hoped to create intrigue in relation to our building, so that people would talk about it, google us, or just even look at our space in a different way.
With the word “Composer” on my window for everyone to see, I may even think of my role as part of this city, neighborhood, or agency, in a slightly different way tomorrow morning after I sit down with my cup of coffee and do what I do (art drect). Hopefully it will do the same for someone just passing by.
[...] our internal audience. Shawn Hardy, who races sharks and is our talented art director, wrote a post about the project and makes the point that we are all naturally working harder to live up to these [...]
Hello,
I noticed your windows the day I came to Park & Co. for a meeting of the minds. I am new to the state and spend a great deal of time on map quest, that day was no different. As I turned into the parking lot I knew I was in the right place, I already had an overview of your companies ideas and inspirations with the script in each window. I am a mentor for bloggers with a company I support, National Advocacy & Training Network. Park & Co are proactive in getting the word out for our non profit. I found Park & Co. generous in nature and very educational, starting at street level, which I deeply appreciated.
Your Newsletter has inspired me to work with our Cup O Karma Cafe’ to enhance our exposure to our drive by traffic at 1710 W. Southern, in Mesa AZ, . Needless to say duplicating your efforts with giving coffee to the neighbors is what we will be offering. Leadership by example at it’s finest.
Sincerely,
Cam Williams
Events and Fundraising Coordinator
NATN
Excellent presentation and I like what you have done with your windows. Great vision. Glad to see you breaking new ground and tooting your own horn once-in-a-while. David Stern.
Drove by yesterday on my way home from the airport and really noticed the windows and your building! I know one high schooler who thought you were a pool hall –
Keep up the innovation – the ideas – I’ll keep watching your windows — that’s “watching” not “washing” —
Mo