Extra Cuts
Authentic stories and unique insights on the advertising industry. Brought to you by Park&Co

Dipping your toe in the water of social media

September 27, 2011 • Mary Modney

In celebration of our expanding social media department, we’re creating a series of anecdotes to help you navigate the ever-changing seas of this powerful new medium. So kick off your shoes and prepare to get your feet wet…

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Goodwill Becomes the Official Sponsor of Halloween

September 27, 2011 • Casaundra Brown

October is the most important month of the year in the thrift industry, so Goodwill of Central AZ needed a way to say “Boo!” That is, they needed to wake up consumers to that fact that Goodwill is a veritable funhouse of weird, funky, one-of-a-kind clothes that put the LOL and OMG back in Halloween. We’ve all felt the horror and humiliation of a lame, pre-packaged, ill-fitting costume, right? After you see our new Goodwill Halloween campaign, you’ll never have to suffer that horror again.

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How to craft and tell compelling stories that sell

September 19, 2011 • Park Howell

I stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive 3-year-old hopped up…

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Trying to build your brand?
You might try to lighten up a bit.

July 21, 2011 • Park Howell

We’re hardwired for fear. No matter how irrationally it functions, it’s our primary motivator. Fear helped our ancestors avoid being a…

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