In celebration of our expanding social media department, we’re creating a series of anecdotes to help you navigate the ever-changing seas of this powerful new medium. So kick off your shoes and prepare to get your feet wet…
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Authentic stories and unique insights on the advertising industry.
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Goodwill Becomes the Official Sponsor of Halloween
September 27, 2011 • Casaundra BrownOctober is the most important month of the year in the thrift industry, so Goodwill of Central AZ needed a way to say “Boo!” That is, they needed to wake up consumers to that fact that Goodwill is a veritable funhouse of weird, funky, one-of-a-kind clothes that put the LOL and OMG back in Halloween. We’ve all felt the horror and humiliation of a lame, pre-packaged, ill-fitting costume, right? After you see our new Goodwill Halloween campaign, you’ll never have to suffer that horror again.
Read the full story.How to craft and tell compelling stories that sell
September 19, 2011 • Park HowellI stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive 3-year-old hopped up…
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You might try to lighten up a bit.
July 21, 2011 • Park Howell
We’re hardwired for fear. No matter how irrationally it functions, it’s our primary motivator. Fear helped our ancestors avoid being a…
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